ATS Las Vegas – Designer Spotlight: Pietro Alessandro

pietro headshot2

PIETRO ALESSANDRO

ALEX DABAGH · OWNER/DESIGNER
PIETROALESSANDRO.COM
BOOTH 315

Where is your product made?
All Pietro Alessandro handbags are proudly made in the USA – in the heart of the Garment District in New York City. We are one of the last factories standing and still in the same location as we were when first started by my father, Pierre Dabagh, over 30 years ago. He spends his time in the factory overseeing the skilled artisans that produce every Pietro Alessandro handbag.

 

What should a woman’s handbag say about her?
A woman’s handbag helps describe her “pursenality.” Some of our customers prefer our eclectic color blocks of rich vivid color which shows a more adventurous side. When I see a woman carrying one of our large convertible styles – our “Manhattan” fold over shopper for instance – I believe she is confident, trendy and organized.

What is your brand doing to address the growing importance of social media?
Today social media plays an important role in engaging our loyal customers. We post multiple times a day on Facebook and Instagram as well as work closely with many fashion bloggers. We are also able to post pictures of new styles and get instant feedback before we produce for the market. The responses from our followers help us decide which styles to continue with and what colors women want to see.

In your opinion, what is the distinction between style and fashion?
Fashion is what the media creates buzz about. When I think of fashion, I think of trends and designs that are “in.” However, style is a personal thing. Everyone has style and it’s how you take what’s “in fashion” and make it your own.

How does the company’s meticulous attention to craftsmanship help distinguish the brand?
Our soft luxurious leathers, attention to detail and fine craftsmanship ensure our bags will last. That is what our loyal customers have come to expect, and it’s what they get from every Pietro Alessandro handbag.