A Time For Action
The front page economic news continues to be so dispiriting it makes you want to seek cover. Our instinctive urge is to hunker down until this seemingly economic perfect storm passes. And, yet we all have businesses to run.* History has taught us that we are a very resourceful nation and that this is a time for action.
It is clear that a path of inaction will only make our economic conditions worse. Heavily discounting old merchandise is not a route to prosperity and a lack of fresh, inspired and reasonably priced product will only render your stores stale, boring and easy to pass over, which is exactly what today’s cautious customers will do. Your sales will continue to fall and the downward spiral will only gain momentum and the disastrous outcome will be a self fulfilling prophecy.
So what to do? Your time to shop is limited. You feel pressure not to be away from your store(s). Your open to buy is scant and you cannot afford to make mistakes. It appears that there are no easy solutions.
The fact of the matter is that all of the above are true. Your time and money are at a premium and you must use them as wisely and productively as possible. This is precisely why shopping the January Market at AccessoriesTheShow, which is running concurrently with Moda Manhattan and FAME at the Javits Center, is a must. We understand your challenges and are here to help you achieve your goals in the following ways:
Newness: It is what you need and your customers crave and there is no better place to find it than at AccessoriesTheShow. Presenting new resources is a trademark quality of the Show and we have never worked harder to find the best and most inspirational new product for the Spring/ Summer season.
Productivity: Recognizing that your shopping time in NYC is precious, AccessoriesTheShow has juried and amassed over 1,800 collections representing the best of the accessories market for Spring/ Summer 2009 season. Together with it’s sister shows, Moda Manhattan and FAME, over 3,200 quality resources await you at the Javits Center – all under one roof and accessible with one badge. Nowhere will you find a better selection of Spring/ Summer product to shop.
Jurying: Our tight jurying process makes your shopping more efficient. Don’t waste time you don’t have searching the catch all show floors or regional marts looking for appropriate product for your stores. Our extensive jurying and tight merchandising makes the AccessoriesTheShow floor easy to navigate and discovering new resources an enjoyable and fruitful experience.
Careful Planning: Use the material in this newsletter and the Exhibitor Profiles in ACCESSORIES magazine to pre plan your shopping time in NYC. Looking for a specific product or trend? These materials plus the searchable exhibitor database on www.accessoriestheshow.com will help you identify which exhibitors have it and where you can find them on our show floor.
Economy: We have revamped our travel services to help you stretch the value of your dollars in NYC. Be sure to check the “Hotels & Travel” section of www.accessoriestheshow.com to find discounts on a very broad selection of NYC hotels in many price ranges and locations.
So overcome the instinctual urge to lie low and take the appropriate actions to bolster your business in these harsh times. Make plans now to shop AccessoriesTheShow January 4 – 6 at the Javits Center. It is the shopping destination attune to the times and your needs for the new inspiring product your customers will feel good about.
We wish you the happiest of holidays and look forward to having you with us soon in the New Year.
Happy Holidays,
Britton Jones
President/CEO, AccessoriesTheShow
* Thankfully there seems to be reason to believe that conditions are stabilizing for as this newsletter is going to press the President Elect is calming the markets with the announcement of his economic team and some indications of his new policies.