Designer Spotlight – Sai Gon by Nina Nguyen

If you could dress a celebrity, who you feel fits your product image, who would it be and why?  Michelle Obama. I know it might sound cliché, but aside from being one of the most  powerful people in the world, she is also a fashion icon. That is the type of image I try to convey with my designs – confidence and beauty. There is nothing better than a well-dressed, smart woman.

Click Here For More Designer Spotlight Interviews

What is one of Your Key Items for this upcoming 2011 Fall/Winter season?  I am focusing on natural stones this season such as uvarite, ammonite and stalactite. I have also used a lot of greens and browns in my pieces for this season.

Where do you draw inspiration from?  A lot of my inspiration comes from traveling. I am fascinated by organic stones that slowly form over time through the natural processes of our earth.

How do you start the design process when creating a new collection?  I draw from my inspiration and identify from the needs and wants of the customer. I research the products I want to work with and consider the sense of uniqueness, femininity and style that a piece would bring to the wearer.

What do you think will draw retailers to your collection this upcoming season?  I currently have two collections: Nina Nguyen Signature and Sai Gon by Nina Nguyen. The signature line features all natural stones and takes a new spin on the classic jewelry lines. Sai Gon by Nina Nguyen is a more traditional line with bright fianit stones and intricate detailing.

What changes have you noticed in retail over the last year?  I have noticed that consumers are a lot more conscious of their purchases. They want to know where it comes from, how it was made, the perceived value, and whether it is a need or want. These are definitely important questions in light of the economic changes. This emphasizes the importance of being not only a good designer, but also having a good business model and good products in order to have a successful business.

What 3 items are essential to you during market week?  The Nebula’s Eye stalactite necklace, ammonite, red leather bracelet, and green garnet earrings.

Company:  Sai Gon by Nina Nguyen

Contact:  Nina Nguyen

Title:  Presiden

Booth: 1228