Designer Spotlight – MooMoo Designs

Juan Hernandez


Booth: 2609

What is one of your key items for this upcoming Fall/Winter 2012 season?

Key items for the season will be oversized necklaces that are made of cow horn, bone and nail in earth tone colors which call to mind the exoticism of theFar Eastand African continent.

From where do you draw inspiration?

I draw inspiration for my lines through my travels. The cultures of native peoples in Africa, Latin America and Asialargely influence my collections. It is of utmost importance to me that each of my pieces are made of all natural materials and inspired by colors I see in nature.

How do you start the design process when creating a new collection?

I want to see trends; whether it’s colors, materials, shapes, or lengths. Before I combine my aesthetic with the materials, I source for my collection.

What do you think will draw retailers to your collection this upcoming season?

Retailers are immediately drawn to my collections because they call to mind exoticism, versatility, and wearability.

If you could dress a celebrity who you feel fits your product image, who would it be and why?

I would like to dress Gwyneth Paltrow. I love her natural elegance and approachability.

What is your personal fashion philosophy?

Edgy with exceptional quality and comfort.

What three items are essential to you during market week?

Three things essential to me are comfortable shoes, good market management support, and a cocktail near by.