Creative Director & Designer
What is one of your key items for this upcoming Fall/Winter 2012 season?
The LouLou clutch with brass antler detail is my signature piece.
From where do you draw inspiration?
Nature! Living in the Irish countryside on a large farm surrounded by lakes, hills, and forests has a huge influence on me; I am always inspired by being outside in these beautiful surroundings. My collection features brass antlers on two of my bag styles and was inspired by a set of deer antlers that I received for decorating the house. Unfortunately, my husband didn’t want them in the house, but I loved the aesthetic quality of them so I transferred them to my design. My rustic surroundings also inspired the earthy tones in the leathers I used for the A/W collection.
How do you start the design process when creating a new collection?
I always start by looking at the shapes I want to include in the collection. I like to have a variety, whether it’s a completely new shape or a reduced/larger size of a style that has been popular but is in need of a little restyling. There are some styles that have been in the collection since I started because when I took them out, people wanted them back! I have learned not to mess with the classics. After choosing the shapes, comes the fun of playing with different colours and adding interesting details and my signature brass hardware.
What do you think will draw retailers to your collection this upcoming season?
I’m relatively new to the USmarket and have already received attention from press/fashion blogs, so I think the freshness of my label will be key for retailers looking for that “next big thing.” All of my bags are made from the highest quality leather and hardware in Italy, and along with my statement of making brass antlers, retailers will find that this season’s bold colorways will be a great selling point in green, grey, blue, tan, and purple.
If you could dress a celebrity who you feel fits your product image, who would it be and why?
I would have to choose the Olsen twins. They have a great mix of classic and quirky style; which I think is really relatable to my bags because I tend to see my designs as classic with just that little bit of quirk making them different. The Olsens have confidence in their fashion choices, and while not everyone agrees with their look, you have to admire their sense of style as something truly original.
What is your personal fashion philosophy?
If you have the confidence, you can pretty much get away with anything. If you think you’re rocking it, then go for it! At the end of the day, fashion should make you happy.
What three items are essential to you during market week?
Three essential items are my notebook, tea (I am Irish!) and some downtime with friends at the end of the day.