National Sales Director
What is one of your key items for this upcoming Spring/Summer 2012 season?
Our Spring/Summer key items offer a combination of textured, recycled leather in deeply saturated colors, proprietary CoinKeeper hardware, and fluid, functional, on-trend design. Ginger #5302 clutch wallet features our unique Amazonia leather, which is meticulously crafted using recycled skins from poultry farms. Going “green” has never looked this good! Autumn 7514 tote takes organization to a new level with our patent -pending CoinKeeper hardware on the facade. Coins slip effortlessly from the exterior into an interior coin storage compartment.
From where do you draw inspiration?
Inspiration comes from one of two places: First, it comes from tactile triggers like my Great Great Aunt Roz’s vintage shoe and glove collection, wellcrafted textiles, and old-world flea market finds. Second, inspiration comes from people. Observing the spirit of people via travels abroad and at home helps me to create each bag’s personality.
How do you start the design process when creating a new collection?
Being true to our brand by maintaining consistent characteristics such as ease, functionality, versatility, organization and “wow” factor all are part of the design process. Staying on-trend but not trendy.
What do you think will draw retailers to your collection this upcoming season?
Latico bags are “new classics” with a twist. In addition to overall creative design, saturated colors, unique leathers and linings, our Amazonia Collection featuring recycled leather and our patent-pending CoinKeeper Collection will be strong this season.
If you could dress a celebrity who you feel fits your product image, who would it be and why?
So many “fashionable” celebs wear mega brand handbags that are super recognizable in the public eye; this gets boring fast. Therefore, I prefer celebs with style that take risks, and who are effortlessly chic, talented and multi-faceted. Our bags fit the style of these women.
What is your personal fashion philosophy?
My personal fashion philosophy consists of simple clothes – classic with a touch of funky, clean lines and a strong accessory; lots of layers – my friends tease me about this; and scarves for all seasons. I own more scarves than any other accessory… including bags, which is hard to believe!
What three items are essential to you during market week?
Three essential items during market week are our “Pilar” tote for all my paperwork and devices, lots of water and spearmint chapstick, which is so difficult to find!