Designer Spotlight – JRox Jewelry

Julie Abelson


Booth: 1460

What’s your favorite part about conceptualizing a new design?

Conceptualizing a new design is the equivalent of “play time” for grown-ups… at least for me. I get to sit around and play with color, size, and shape until something works; the moment when it does is incredibly gratifying. It’s even more fun when that one new design inspires spin-offs and ultimately, a collection.

From where do you draw inspiration?

I love the aesthetic that comes from places like India and Tibet with looks that are unique and full of color. I find myself gravitating toward that look when I design, but it is just that-an inspiration and not literal at all. The fun part is putting a signature twist on it. I personally like to add a glamorous edge and I often find myself adding a bit of sparkle to each piece.

What do you think will draw retailers to your collection this upcoming season?

Retailers will be drawn to our versatility at a palatable price point. JRox is definitely distinctive but can still be worn every day. There are a few pieces that I’m pleased to be able to say have become conversation items and even those can be worn casually.

How would you define your city’s fashion?

I live inNew York, one of the biggest melting pots in the world, so of course I see everything!Manhattanis nothing if not fashion-forward.

Who or what has been your greatest fashion influence?

It would be hard to identify one fashion influence. From a very young age, I’ve been an astute people watcher and I love to make up stories in my head about the strangers around me. Whether at a bar in NYC or sitting at a café inEurope, I love to look around and imagine ways in which I could indulge the tastes of everyone but still stay true to myself. I think that JRox is really a mix of the many looks around me; if all those strangers threw a party, what jewelry would they all love to wear?

What three items are essential to you during market week?

I have a couple of signature necklaces that are absolutely essential. One of JRox’s first hits that continues to be a fan favorite is the black lava, onyx, crystal and chain tassel necklace. My line would also be incomplete without the CZ tulip tassel necklace because it has gorgeous coral and the unique tulip shape really catches the eye. Lastly, I can’t keep my hand-braided leather and druzy wraps in stock so that bracelet.

Where can readers find out more about your work?

Visit JRox on the web at: Also, “Like” JRox and see new, fun photos of designs and how everyone is wearing them at: