Designer Spotlight – John Wind/ Maximal Art

John Wind, Designer
Robbin Cook, President
Booth: 1153

 

What is one of your key items for this upcoming Holiday/Resort 2011-12 season?

John: Cuffs and bangles to stack, mix and match are key for the Holiday/Resort 2011-12 season.

Robbin: New to our charm collection are crystal-accented initials, vintage bee charm holders, distressed bronze chains, and whimsical novelty icons.

Where do you draw inspiration from?

John: Vintage jewelry and style icons of decades past and present. This season’s inspiration includes Nancy Cunard from the 1930’s (the cuffs), Elizabeth Taylor from the 1970’s (charm bracelets), and presently Natalie Portman (tassel earrings).

How do you start the design process when creating a new collection?

John: I’ll pick a few themes and start creating storyboards, mixing tear sheets,vintage photos, sample parts, and even historic pieces from my own 25 year archive. Then Robbin, the design team and I start editing from there.

What do you think will draw retailers to your collection this upcoming season?

Robbin: Retailers will be drawn to us because our charm program is expanding and has never looked better. Great price points, easier to re-order, fun, giftableand even new counter-top displays.

What changes have you noticed in retail over the last year?

Robbin: I always hear from our salespeople that stores expect more than ever from their vendors such as fast delivery, sharper pricing, and improved quality. For us it has been a terrific and satisfying challenge to step up to the plate and talk with our stores to really work with them to give them what they need.

If you could dress a celebrity, who you feel fits your product image, who would it be and why?

John: I would have to go with Audrey Hepburn because she epitomized ModernVintage Chic. However currently, I would choose Kate Hudson and Jane Fonda for their stylishness and independent spirit at any age.

What three items are essential to you during market week?

John: Three items essential to me during market week are early morning walks, a busy show booth, and dinner with long-time customers and friends.