Designer Spotlight – ilux

Jennifer Daniels


Booth: 1910


What is one of your key items for this upcoming Fall/Winter 2012 season?

For Fall 2012, the fading striped cashmere sock, Lynnie. This style is a good example of one of our great yarns knit in a modern sleek silhouette. Lynnie is made with our exclusive lightweight worsted spun cashmere yarn knit on an 18-guage sock machine. As with all of ilux socks, Lynnie is finished with a handlinked toe and a minimal relaxed cuff. Therefore, Lynnie stays up, doesn’t bother your toes, and doesn’t leave a mark on your calf.

From where do you draw inspiration?

I draw inspiration from everywhere. I’ve designed socks from photos I’ve taken of everything from architecture to vintage textiles in home store windows. In general, I’m constantly finding potential patterns and/or color combinations that can work in socks and legwear because it is such a fun category.

How do you start the design process when creating a new collection?

Like many designers, I use trend forecasting services. I study where the experts in the industry think fashion is heading and I pull elements that will work to bring the ilux brand into the next season. This is where I get most of my color inspiration from, but I try not to stay rigid to these trends. I also have a big white wall in my studio that I cover with photos from new and old magazines before I begin each season and I turn to it when I need a splash of color or patterns to translate into new product.

What do you think will draw retailers to your collection this upcoming season?

Definitely the colors. It is a rainbow of rich hues and jewel tones that look warm and inviting. Retailers who have purchased ilux in the past will be excited to see our new line of luxurious basics. We’ve made pieces that look basic but have more to them than what meets the eye. For example, our black turtleneck and scoop neck layering pieces are lined in a microfleece that feels great and keeps you warm when it’s cool and cool when it’s warm.

If you could dress a celebrity who you feel fits your product image, who would it be and why?

I would choose Rihanna because of her ever-changing hairstyles and chameleon sartorial choices. She can rock endless patterns and add a touch of elegance and glam. With our unexpected color combos and perfected traditional luxury socks, I visualize a parallel with this music industry star. She can still be professional and have a touch of funk and fun. Just like our socks, you can enjoy luxury and still have an individual and vivid sartorial expression.

What is your personal fashion philosophy?

Don’t be afraid to take a risk with your wardrobe and take inspiration from anything that catches your eye. You can always interpret color and texture into your day-to-day outfits by adding a fun pair of socks… and don’t forget to have fun!

What three items are essential to you during market week?

Three items essential during market week are our entire Ponte Fabric collection, our Cashmere Sock collection, and our Fleece Lined Leggings.