Designer Spotlight – Echo Design

Lynn Roberts

Vice President of Communications

www.echodesign.com

Booth: 508

 

What is one of your key items for this upcoming Spring/Summer-Fall Preview 2012 season?

This season is all about ease; simple carryalls (which we are currently introducing), one shouldered beach dresses, crinkled sheer cover-ups, woven fedoras and gauzy oversized wrappings.

From where do you draw inspiration?

Nature is always a big source of inspiration. Our “Super Nature” group exaggerates the beautiful designs and colors of nature. Our prints range from overblown pythons, magnified butterfly wings, and colorful spider webs to a kaleidoscope of bugs and a patchwork of flowers.

How do you start the design process when creating a new collection?

It’s an organic process and a combination of everything that’s going on in the world – in fashion, home design, art, theater, music, journalism and politics. Our creative team then sets the trends based on their gut instinct of what is right for the season.

What do you think will draw retailers to your collection this upcoming season?

Retailers know that they can always count on Echo for great color and pattern and this upcoming season is no exception. We think they will be particularly excited about our great line of scarves, wraps, swimwear, cover-ups, hats and totes that all merchandise well together in an exciting and modern way.

If you could dress a celebrity who you feel fits your product image, who would it be and why?

Rachel Weisz. She is beautiful and radiates an easy stylishness, but what makes her an Echo woman is that she is interesting. She is a woman of substance – intelligent, engaged, warm, and approachable with a sense of humor.  

What is your personal fashion philosophy?

I like simple, clean-lined clothing with a twist, usually in black or neutrals. However, this Spring/Summer season, I plan on wearing bright jeans with white silk blouses, oversized bright wraps and my new Echo “Sundial” tote.

What three items are essential to you during market week?

Three essential items during market week are comfortable shoes, a lot of energy and of course, I’m always wearing a scarf!