Shirelle Minton Sioui
Chief Creative Officer
What is one of your key items for this upcoming Fall/Winter 2012 season?
Our Cyndi Wristlet is our most versatile bag and a must for Fall/Winter 2012. Carried as a clutch, wristlet, or cross-body, this bag can work for day or night.
From where do you draw inspiration?
My family is filled with amazing, chic women. Many of our silhouettes are influenced by vintage pieces from my grandmother and mother’s collections.
How do you start the design process when creating a new collection?
Every item in our collection has a history; a purse from Spain in 1982 or a satchel from the 1950s can be updated for today’s woman. We focus on quality and functionality.
What do you think will draw retailers to your collection this upcoming season?
Our bags are handmade inManhattan’s Garment District out of wildFloridaalligator. We buy all of our findings and trim from American companies, and pride ourselves on being made in theU.S.A.We are “Relentlessly American.”
If you could dress a celebrity who you feel fits your product image, who would it be and why?
We would love for First Lady Michelle Obama to carry one of our handbags. She is a strong, independent woman with a classic sense of style. Michelle is true to herself, always on trend, and reflects the new American woman.
What is your personal fashion philosophy?
It’s all about design! Quality design and construction make the difference between a product you enjoy briefly and a wardrobe staple.
What three items are essential to you during market week?
Good, strong coffee. I need to be on top of things at all hours of the day. I think I may be becoming more caffeine than woman; cute/comfortable shoes; and my sisters. Casa del Rio Collection is a true family affair. My mother and sisters will be attending with me to represent our company.