Designer Spotlight – Capezio

Lisa Versacio
Brand Creator
Booth: 1335

 

What is one of your key items for this upcoming Holiday/Resort 2011-12 season?

I love the 36” ribbed legwarmers. They look great layered over tights and worn with boots. They add a modern edge to short skirts or shorts.

Where do you draw inspiration from?

I primarily draw inspiration from travel, different cultures, colour, fabrics and architecture. The simplest thing can inspire something amazing.

How do you start the design process when creating a new collection?

I am always thinking about what the evolution of a brand looks like. Therefore, there is always somewhat of a new collection in the works that is not only basedon needs and trend, but also what is right for the essence of the brand.

What will draw retailers to your collection this upcoming season?

Fashion forward items like thigh highs, over the knee, anklets and legwarmerswill be important for retailers to have this season. They will add that extra edge to everyone’s look.

What changes have you noticed in retail over the last year?

Things that are not appropriate for your brand inevitably will become irrelevant. The brands that succeed are the ones who truly know their customer and not only anticipate their needs but inspire them with fresh, innovative product and presentation.

If you could dress a celebrity, who you feel fits your product image, who would it be and why?

I love Mila Kunis. She has a modern edgy style and always looks great. She could incorporate any of the CapezioNewYork products into her current wardrobe and represent the brand as I’ve envisioned it.

What three items are essential to you during market week?

I would have to say water, my BlackBerry and great shoes that I can stand in all day!