Designer Spotlight – By/ Natalie Frigo

Natalie Frigo

Owner/Founder

www.bynataliefrigo.com

Booth: 2173

 

What is one of your key items for this upcoming Fall/Winter 2012 season?

My Triangle Cuff is an essential item from the Fall/Winter line. I designed it for women looking for a splash of glamour with everyday versatility. I am especially fond of this piece because it feels like you are wearing a sculpture when you have it on, but it’s lightweight enough to not feel cumbersome.

From where do you draw inspiration?

I am most influenced by ancient cultures, specifically the Etruscans and Ancient Egyptians. They didn’t try to hide the craftsperson’s hand in their jewelry and I carry that aesthetic into my work today. It’s very powerful to see that “a person made this.” I’m often told that this is a key reason for someone’s initial enchantment with a piece of by/ Natalie Frigo, which I love to hear.

How do you start the design process when creating a new collection?

I am always sketching new ideas throughout the year as they come to me. When I start a new collection, I carefully consider these sketches. There is almost always a reoccurring theme of shape or texture that is repeated. I use this theme as a starting point for the new pieces along with any variations I’d like to make on classic styles. It is sort of a free fall though. You never really know where you will end up after you leap into the creative process. I am methodical about my approach to design, but I am always surprised by a few of the pieces that are created.

What do you think will draw retailers to your collection this upcoming season?

My latest collection is big and bold – a bit of a departure from other collections. I am also introducing items at a more accessible price point. Since I am an eco-friendly jewelry designer, my collection has great statement pieces that you can also feel good about purchasing because the line is made from 100% recycled casted metal and ethically sourced stones.

If you could dress a celebrity who you feel fits your product image, who would it be and why?

Sofia Coppola! Whenever she is photographed, she looks effortlessly beautiful. I love that she wears unexpected outfits that don’t scream for attention, but also manages to avoid looking boring or too classic. Her style highlights her allure without eclipsing it – she is a true icon.

What is your personal fashion philosophy?

It is of the utmost importance that I make jewelry that women love without damaging the earth or exploiting people. It is such a simple gesture to use recycled metals and ethically sourced stones and to have pieces made in theUSunder safe working conditions. My hope is that more people in the fashion world will use eco-friendly methods to create their collections. I am also passionate about supporting the local economy. All production on my jewelry is done inNew York Cityand I personally know everyone who has a hand in by/ Natalie Frigo – from my mold maker to my gem dealers to my stone setter. They are all people I respect who take pride in their work and this allows me to stay involved in the process every step of the way and maintain quality control throughout.

What three items are essential to you during market week?

Ricola cough drops because I am talking, talking, talking all day long, green tea with ginger to stay energized, and my favorite notebook to keep copious notes.