Designer Spotlight – Brightly Twisted

Tammy and Greg Stemas


Booth: 2410


What is one of your key items for this upcoming Fall/Winter 2012 season? 

Our characteristic hand dyed scarves are always a signature piece for every season. No two are the same; their uniqueness really adds that extra something to any outfit.

From where do you draw inspiration?

I personally thrive from the collaborative process at Brightly Twisted. I am creatively stimulated by my interaction with the talented artists I work alongside. Also, watching the excess dye swirl about in the sink provides unexpected inspiration throughout the day.

How do you start the design process when creating a new collection?

For us, everything starts and ends with color – color and contrast. As colors of the season change, we know where to begin in designing a fresh collection.

What do you think will draw retailers to your collection this upcoming season?

I’m very excited about the new fabric we’ve introduced to our scarf line – French Terry Bamboo. It’s just crazy soft and luxurious; not quite as large as a blanket but very substantial. The perfect travel companion!

If you could dress a celebrity who you feel fits your product image, who would it be and why?

We recently found a photo of Teri Hatcher wearing a Brightly Twisted scarf while travelling and felt very proud to see our work worn so well – big hoop earrings, a great hat and sweater, but most of all a smile. She looked comfortable and chic. The whole outfit seemed put together as if we had styled it. It was a great moment for us as relative newcomers to the fashion industry. I’d also love to see our designs on a woman of influence politically and would be an awesome representation of our work. The chameleon-like quality of Brightly Twisted encourages diversity and personal autonomy found in women such as Michelle Obama, Gloria Steinem, and Rachel Maddow.

What is your personal fashion philosophy?

I prefer staying under the radar for the most part. I never want to be overdressed. Comfort and simplicity are important to me as a working woman. But I do love fashion, and adding a little something extra – that’s where Brightly Twisted comes in!

What three items are essential to you during market week?

My Hilltribe bag made from women’s tribal robes in Thailand is my favorite material possession in the world. Comfortable shoes are key. And of course, a Brightly Twisted scarf!