NAOMI WAKATAKE · CREATIVE DIRECTOR
Tell us about the founding principle behind the OKA b. Brand.
OKA b. is founded on the principle that fashion and comfort should never be mutually exclusive. Imagine a shoe that not only looks great with every outfit but feels great with every step.
What are a few things about your products that set them apart from other comfort shoes in the market?
We are ergonomic, non-slip, non-mark and colorfast. A sandal given the thumbs up by your doctor and your best friend. A slide that matches your wedding gown and massages your feet as you dance down the aisle. A flip-flop so stylish it’s featured in fashion magazines. A shoe that’s recyclable, waterproof, made in the USA and most styles are under $45.
Where is OKA b. made? Our products are handcrafted just outside of Atlanta in Buford, Georgia.
How can you recycle your OKA b. flip flops and sandals?
OKA b. shoes are recyclable according to International Universal Recycling Code Number 3. Customers can now send their well–loved shoes to our corporate headquarters, where they will be ground and mixed with virgin material to create new product.
What is your personal fashion philosophy?
Comfort does not exclude chic! you can be stylish, put together and comfortable all at the same time.
What three items are essential to you during market week?
Our catalog showcasing our latest and greatest styles, our sales team who is so energetic and fun with a huge love for our brand, and of course, a great pair of ballet flats for being on our feet all day!