AccessoriesTheShow New York – Designer Spotlight: Zur Handbags

Catalina Freiye & Juliana Azcárate

CEO & Designers

Booth: 514


What is one of your key items for this upcoming Spring/Summer 13 season?
Key items are the handmade fabrics used in most of the products that make them unique in a very tropical way.


Where do you draw inspiration from?
We draw inspiration from the different colors and cultures in our homeland which we fuse with our experiences from our trips. We combine all this and our passion for original, handmade high design.


How do you start the design process when creating a new collection?
We first investigate the cultures we want to focus on as well as the colors and the history we want to show the world. We then look for the elements and small details we want in the collection. It’s a synthesis of many steps.


What do you think will draw retailers to your collection this upcoming season?
It’s a unique product, away from the massive market, very exclusive and excellent quality; but best of all – each product has its own DNA and history making it special.


If you could dress a celebrity who you feel fits your product image, who would it be and why?
Cameron Diaz because of her versatility; she can be many women and can wear many styles. Also, Sofia Vergara because she can completely understand our brand and value each product.


What is your personal fashion philosophy?
“Less is more, be yourself and be comfortable!”


What three items are essential to you during market week?
Three essential items during market week are a big bag, a little black dress and a good pair of shoes!