AccessoriesTheShow New York – Designer Spotlight: Vilaiwan Fine Jewelry

Joe Vilaiwan


Booth: 2110


What has been your main source of inspiration in creating the Vilaiwan Fine Jewelry brand?

Beauty and art in all aspects have inspired me to create these prolific jewelry collections. I am inspired by the organic forms of nature and use my talent and style to transform the petals or the natural forms of flowers into beautiful necklaces, wrought from natural shells, pearls or semi-precious stones. My ability to master color and texture make my jewelry designs look extraordinary, unique and special.


When did you first start designing jewelry?

I grew up in my family’s prestigious fine diamond business. Demonstrating early natural talent for artful design, I started to design my first pieces of jewelry when I was 12 years old for my mother’s renowned jewelry store in Bangkok.


What is one thing people would be surprised to know about you?

As a jewelry designer, I have to attend a lot of social events, but I actually have a very shy personality; I am a homebody. Also, I neither drink nor smoke or even drink coffee.


Tell us a little about your collaboration with Disney for Oz the Great and Powerful.

This was my first time working with Disney and I did a lot of research including visiting an Oz prop room. My pieces capture precise elements from the scenes in the film. In keeping with my signature style, I designed the Oz the Great and Powerful jewelry collection as wearable art. I think of them as sculptures that sparkle from every angle, but move very sensually with the body.


What is your personal background in the fashion industry?

I followed my artistic pursuits in the art of design and was educated in the United States. I received a Masters degree from UCLA in 2000 for Interior Design and a degree in Fashion Design from FIDM. During this period, I also was employed by Macy’s Department Store as Senior Visual Concept Designer where I was responsible for the art direction of the stores in addition to all the in-store displays. Over the years, I have had many retail consulting projects, both domestically as well as for clients overseas.