Chief Visionary Officer
Tell us a little about the inspiration behind the Urban Oxide line.
Women everywhere are looking for the perfect handbag for everyday urban living. Urban Oxide offers stylish, functional commuter bags in durable, lightweight materials and designs that fit with a modern lifestyle. Form + Function = Urban Oxide.
What is one of your key items for this upcoming Holiday/Resort ‘13-14 season?
Our key design focus was on items that offer modern commuter solutions. Therefore, our innovative CROSSBODY DESIGNS are very important. We offer hands-free tech and travel solutions in a variety of sizes, designs and materials.
What are some of the innovative materials and unexpected details that make this collection unique?
Our exclusive Bubble Rubber adds a unique and innovative edge to our collection. It’s incredibly durable and lightweight with a modern look. We’ve also finished our Bubble Rubber collection with a metallic silver nylon zipper which adds a very contemporary edge without the extra weight.
Which design characteristics make these bags so wearable?
Our entire collection is so wearable because we have updated our original best-selling designs in fresh colors and new tech materials to create lightweight, practical and stylish handbags for modern living. Our designs are also completely accessible – retailing from $15-$100.
What is the best advice you have ever received?
“Give your customer what she wants and needs.” It seems simple, but listening to your customers is the most important design inspiration there is.
What do you consider to be the world’s best fashion city?
For urban trend and streetwear fashions, I think Tokyo leads the pack. There is a sense of individual style and an edgy cool that is so fun to watch and so inspirational.