Where does your main source of inspiration come from when designing a new collection?
I love to watch how the world changes! That’s why most of the time my source of inspiration comes from my travels, the people I meet and the new emotions that every journey brings.
What do you consider to be the world’s best fashion city?
London, Tokyo and New York. They are all very different from one another so I can get different inspirations from each one of them.
Describe your Fall/Winter 2013 collection.
Our collection is varied, colorful, positive, and funny. It is designed for all women that love themselves and love to be up-to-date with fashion.
What’s one staple accessory that you think every woman should own?
Every woman should own earrings (obviously)!
How do you personally stay up-to-date with fashion?
I really enjoy travelling around the world for both work and leisure. Every journey is a new experience. I like to discover new trends by meeting new people, reading local magazines, and seeing new places.
Do you try to keep with the trends or create your own?
I usually create my own. I like to follow my own experiences and then see my ideas and creations be worn by different people. This is the biggest satisfaction I get from my job.
What is your brand doing to address the growing importance of social media and how has it impacted your business?
Social media is becoming even more important and in a very fast way. I really believe it is a relevant way to get to know our brand. We update our Facebook page, Twitter and website daily.