What is one of your key items for this upcoming Spring/Summer 13 season?
One of the key items we will be showing in January is the set of Julie Sandlau earrings worn by Beyoncé in the movie Dreamgirls.
What do you think will draw retailers to your collection this upcoming season?
Celebrity customers and high-end jewelry at very affordable prices will draw in retailers. At the January show, we will be launching ‘The Julie Sandlau Signature collection’ – which features a handpicked assortment of our bestselling jewelry. As with all other Julie Sandlau collections, the Signature line is handcrafted with the iconic Julie Sandlau 22 carat satin gold surface. Each piece is displayed in a beautiful setup allowing the jewelry to shine both on its own and as a comprehensive collection, creating a complete and visual experience for the consumer.
If you could dress a celebrity who you feel fits your product image, who would it be and why?
Julie Sandlau jewelry enjoys worldwide attention from women of all ages, including accomplished women such as Academy Award® winning actresses Reese Witherspoon, Keira Knightly, Drew Barrymore and Gwyneth Paltrow. Additionally, super models andHollywooddarlings including Cindy Crawford, Helena Christensen, Jessica Simpson and author J.K. Rowling all wear and adore Julie’s designs. When the award winning, American R&B female singing group Destiny’s Child released their final album, the women were featured wearing Julie Sandlau earrings on the album cover.
What is your personal fashion philosophy?
Julie Sandlau’s philosophy is to create a modern luxury collection of glamorous jewelry following distinctive trends in a refined form. Each piece expresses sophistication and elegance with a reflection of vintage beauty. The soul that characterizes each Julie Sandlau collection is a simple and elegant design expressed through timeless silhouettes. It graces feminine beauty and beholds the power of excellent craftsmanship with its masterful use of Sterling Silver, 22 Carat Gold plating and gem stones.