What’s your favorite part about conceptualizing a new design?
My favorite part about conceptualizing a new design is the idea of keeping it unique yet functional. Our vision is to help people distinguish themselves by keeping our designs unorthodox and experimental. It’s always enjoyable to see the excited reactions of brand fans when new styles are revealed. Innovation is key.
From where do you draw inspiration?
My inspiration is drawn from the Victorian and Art Deco eras. Surrounding myself with ornate treasures from the past allows me to have a better perspective on creativity and provides me with the necessary stimulus for keeping these eras alive. The items produced during these times were high quality, handcrafted pieces of art that were intricate and created to last.
What do you think will draw retailers to your collection this upcoming season?
Retailers will be drawn to our collection this upcoming season because it is unique. Our fresh and vibrant approach to accessories combines color, textured materials and metal in a way that brings a completely relevant style to the accessories market. We pride ourselves on offering an extensive selection of exotics, leathers, fabrics and styles so retailers have plenty of options from which to choose.
Who or what has been your greatest fashion influence?
My greatest fashion influence was being surrounded by all the talented students at the Fashion Institute of Technology. This is where I learned to think outside the box. It was a vortex of creative brilliance. People were willing to break away from normality and embrace self-expression. FIT was a breeding ground for open-minded thinkers. Studying at FIT gave me the confidence to create and persevere in a competitive fashion market.
What three items are essential to you during market week?
Three items essential to me during market week are strong coffee (preferably iced), a motivated-supportive staff and enthused buyers.
Where can readers find out more about your work?
To find out more about our work, readers should go to: YOSEFH.com – this new robust website will give readers a better idea of our philosophy as a brand, as well as showcase our latest creations. We have been featured in InStyle magazine, UsWeekly and many fashion blogs. This Fall season, we will have a large presence at Bloomingdales on 59th St where our newest collection will be featured.